Opening on 31 July 2026, the South Korean apparel brand brings its Good Wear philosophy closer to more Klang Valley shoppers through comfortable, functional and accessible everyday essentials
TOPTEN10 Doubles Its Malaysia Presence with Second Store at 1 Utama Shopping Centre
South Korean lifestyle and apparel brand TOPTEN10 has opened its second store in Malaysia at 1 Utama Shopping Centre on 31 July 2026, extending its presence in the Klang Valley following its debut at Sunway Pyramid earlier this year. Guided by its Good Wear philosophy, the brand offers comfortable, functional and easy-to-style clothing for men, women and children at accessible prices.
The new location brings TOPTEN10’s collections closer to another established shopping community, giving more Malaysians the opportunity to experience the quality, fit and functional features of its clothing firsthand. It also creates a stronger connection between the brand and local shoppers as TOPTEN10 continues to learn what Malaysians value in the clothes they wear regularly.
TOPTEN10’s first Malaysian store reflects the brand’s modern and minimalist design approach. The space features natural wood textures, soft warm lighting, greenery accents, curved and smooth edges designed for a welcoming, relaxed shopping experience. Every design element supports the brand’s focus on comfort, simplicity, and everyday functionality.
Good Wear Designed Around Everyday Needs
1 Utama Store featuring Men’s, Women’s & Kids’ sections.
Founded in Seoul in 2012 under Shinsung Tongsang Co., Ltd., TOPTEN10 is guided by its Good Wear philosophy, which prioritises comfort, functionality, durability and thoughtful design. The philosophy centres on the belief that quality clothing should bring greater ease and happiness to everyday life.
Backed by more than five decades of textile and apparel manufacturing expertise, TOPTEN10 operates through a vertically integrated production system spanning material development, manufacturing and retail. This gives TOPTEN10 greater oversight of quality and consistency while supporting its commitment to practical clothing at good prices.
TOPTEN10’s second Malaysian store is located at Lot S305, 2nd Floor Highstreet, 1 Utama Shopping Centre, and is open daily from 10 am to 10 pm.
