TOPTEN10 Opens First Malaysian Store at Sunway Pyramid on 9 January 2026

TOPTEN10, one of Korea’s leading lifestyle and apparel brands officially opened its first store in Malaysia at Sunway Pyramid. Spanning 10,047 square feet, the store brings the brand’s signature focus on comfort, simplicity, and functionality to Malaysian shoppers, offering a full range of everyday essentials designed for the local climate and modern lifestyles.

Founded in 2012 under Shinsung Tongsang Co., Ltd, a pioneer in Korea’s textile and apparel industry, TOPTEN10 is built on the philosophy of Good wear, which prioritises comfort, functionality, durability, and thoughtful design. With more than five decades of manufacturing expertise and a vertically integrated production system, the brand ensures consistent quality and accessibility while staying true to its commitment to timeless, practical clothing.

“Malaysia is a market that perfectly balances fashion awareness, diversity, and value-driven consumer behavior,” said Tony Oh, Executive Director of Shinsung Tongsang Malaysia. “We see Malaysians as curious, adaptable, and receptive to brands that deliver quality and comfort without pretense. Our goal is to make TOPTEN10 a lifestyle brand that naturally fits into everyday life, offering clothing that feels good, looks modern, and works in Malaysia’s climate.”